HBO Exec: Don’t Call It DRM

People don’t like DRM, perhaps that’s just because it’s such a smelly word. HBO’s chief technology officer Bob Zitter thinks so, he wants to ditch the term DRM in favor of “DCE,” or, “Digital Consumer Enablement.” HBO’s top techie said the new term would better describe all the peachy ways that DRM… er, DCE could be used.

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